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Same Factory, Different Labels: How White Label and Private Label Actually Differ

In consumer products broadly—and cannabis specifically—“white label” and “private label” describe two ways brands bring goods to market without building a factory from scratch.

Terpenes, Cannabinoids, and the Truth About Private-Label Potency

As a rule, the chemistry—not the logo—determines what’s in the jar. When white-label products are built from the same inputs (cultivars, biomass grade, extract types) and run through the same validated processes as “name brands,” their cannabinoid and terpene profiles can be functionally indistinguishable.

Understanding “White Label” in the Cannabis Industry

The term “White Label” refers to a business model where one company produces products or services that other companies can rebrand and sell as their own.